Worked as independent brand consultant for Dominator, a Bespoke manufacturer of superyachts. 

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Worked closely with the family behind the business to develop key messages and brand argumentation in the run up to the highly successful launch of Ilumen, a progressive and high-tech new presence in the superyacht market. 

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Completely overhauled web and press copy and prepared key spokespeople for a launch event at the Cannes Yacht show. Worked closed with the Sales Director on delivering a fashion-led launch, collaborating with world-renowned stylist Julien Macdonald to deliver an eye-catching and widely reported launch.