When the time came to finally confirm a long-speculated and feverishly debated Rolls-Royce SUV, we felt it right and proper to tip of Buckingham Palace and Number 10 Downing Street, both great houses certainly concerned with the activities of the long-standing coachmaker to the crown. 

​

A conversation on the logistics of delivering the letter with a Number 10 aide soon evolved. Then, Prime Minister David Cameron was on the campaign trial and was eager to be seen to support British business and their expansion. Many hours of detailed negotiation followed as I slowly climbed up the chain of command - ceaselessly dismissing concerns that standing an Eton-educated, Troy PM next to a £500,000 car in the run up to a hotly contested election may play badly. 

​

The photos attest that I won the fight, in doing so generating the headline I am most proud of in my career... 'Rolls-Royce announces car. Primes Minister summoned." 

​

Cameron's stardust propelled a fairly mundane announcement, usually reserved for NIB section in the business pages into a national news story carried for days in the nationals, Sundays and as national broadcast new segments.